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toftu.pl · 2025

Toftu - a video-first brand website

A brand site built around a full-screen video homepage that still loads fast.

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toftu.pl

The challenge

The brand wanted a cinematic video homepage without sacrificing load speed or search visibility.

The solution

Compressed MP4/WebM clips with poster frames, lazy loading and a lightweight custom front end.

Results

  • →Video homepage with fast first paint
  • →Fully crawlable content
  • →Mobile-optimised playback
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